Current public sentiment towards the housing market?

Status
Not open for further replies.

Nice post with some meaningfull stats thrown in! We did exactly the same. Myself and my wife put both our properties on the market in late January (bought 97 & 99) in order to trade up. Even back then I thought we had missed to boat (selling FTB properties).
 
Related question: Why have the Irish media been so silent about property over the last couple of weeks?
 
soma said:
Well lo & behold, they are the actual buyer (€50m) - a brutal investment IMHO.

May I be the first to congratulate the estate agents for selling at the top of the market and making a killing. The smart money always gets out in time.
Really does remind one of the heyday of the Dotcom boom and subsequent crash. 50mil for a Website. I know it has a brand name, presence etc. etc., but 50mil for a Website!!
 
soma said:
Well lo & behold, they are the actual buyer (€50m) - a brutal investment IMHO.

May I be the first to congratulate the estate agents for selling at the top of the market and making a killing. The smart money always gets out in time.

myhome.ie is only a bloody website that a first year IT student could knock up.
 
CelloPoint said:
Related question: Why have the Irish media been so silent about property over the last couple of weeks?

They haven't though. The Irish Independent and Sunday Independent have been extraordinarily bearish.
 
redo said:
myhome.ie is only a bloody website that a first year IT student could knock up.

Its the not just a website they bought, its a revenue generating business with a huge brand name.
 
Bedsit said:
Really does remind one of the heyday of the Dotcom boom and subsequent crash. 50mil for a Website. I know it has a brand name, presence etc. etc., but 50mil for a Website!!

Agreed, the only reason it has an projected "asking price" is due to is market presence. However, recenly, Daft has overtaken myhome is traffic stats recently.

There are considering selling because they know that websites that make money are copied and even improved upon. There is nothing stopping some young kid (remember the ryanair website?) developing a website, like myhome and making it available to everybody, like daft. Vendors sumit there properties for sale, EA tender for them.
 
SteelBlue05 said:
Its the not just a website they bought, its a revenue generating business with a huge brand name.
True I pointed this out in my last post. However if the housing bubble bursts then all they have for 50m is a fancy name and its not even a .com address. The rest is just a database and some old hardware
 
SteelBlue05 said:
Its the not just a website they bought, its a revenue generating business with a huge brand name.
Money spent on marketing can make you a household name in a matter of weeks. A female streaker running through the 18 green at the K club during the final day of the Ryder Cup with <insert brand here> painted on her bottom would suffice.
 
Bedsit said:
True I pointed this out in my last post. However if the housing bubble bursts then all they have for 50m is a fancy name and its not even a .com address. The rest is just a database and some old hardware

if there is a huge bubble burst that doesnt mean that people will stop selling and buying property. Myhome.ie obviously has a lot of contractual arrangements with various estate agents etc and this is a valuable thing.
 
redo said:
Money spent on marketing can make you a household name in a matter of weeks. A female streaker running through the 18 green at the K club during the final day of the Ryder Cup with <insert brand here> painted on her bottom would suffice.

Thats the classic "15 minutes of fame", its not a brand.
 
However if the housing bubble bursts then all they have for 50m is a fancy name and its not even a .com address. The rest is just a database and some old hardware


If the housing bubble bursts, one would have to presume that their site is going to have more revenue paying ads than ever
 

I know one of the guys from Daft as he took course in networks in his final year, and I can tell you that he is very clued in. He was one of the panelists on Leviathan recently and frankly admitted as yet he had not purchased a home. That says volumes as far as I am concerned.
 
even when the bubble bursts houses will still be bought and sold but 50million seems a bit much, theres no guaruntee that estate agents who owned myhome will continue to direct business to myhome.ie. as someone else pointed out the site is easily copied and lacks anything to make it a sure bet going forward,at least when estate agents owned it they would guarantee a through flow of business. in a post bubble burst market sites will pop up offering all the services a house buyer/seller needs but cheaper .
 
bearishbull said:
theres no guaruntee that estate agents who owned myhome will continue to direct business to myhome.ie. .

I would assume that for 50m they would have agreed contractually to continue to direct their business to myhome.ie
 
redo said:
Agreed, the only reason it has an projected "asking price" is due to is market presence. However, recenly, Daft has overtaken myhome is traffic stats recently.

MyHome currently makes a PROFIT of between 1 and 1.5 million annually. A valuation of 35 - 50 times earnings seems a tad high but not out of this world, especially to a buyer with it's own interests in that specific market.

[broken link removed]
 
SteelBlue05 said:
if there is a huge bubble burst that doesnt mean that people will stop selling and buying property. Myhome.ie obviously has a lot of contractual arrangements with various estate agents etc and this is a valuable thing.
The main Estate (Sherry Fitz and DNG) agents OWN 75% of myhome.ie with 25% owned by private investors.
 
redo said:
The main Estate (Sherry Fitz and DNG) agents OWN 75% of myhome.ie with 25% owned by private investors.

I mean how many estate agents have contractually agreed to use myhome.ie rather than who "owns" it.
 
i think just after bubble bursts i'll set up quicksale.ie and offer discount pricing for listing and legal fee's etc!
 
The Irish Times already seems hugely reliant on property for its advertising revenue. If you took out property, and Friday's recruitment ads (13 pages today) what would be left? Buying myhome seems to have exposed them to financial calamity in the event of a slowdown in property market activity. And don't they have their own property site, nicemove.ie?

In light of the above, don't be expecting much bearish property analysis from that quarter for a while....
 
Status
Not open for further replies.