Re: Bupa leaving Ireland All Fermoy jobs lost
perhaps let the health insurers battle it out for business in an open market ?
So get rid of community rating altogether? What about the policitical ramifications of pricing the over 50s out of a market they have subscribed to all through their healthy years?
If Bupa have been "lucky" enough to attract the more lucrative younger people, why havent VHI done something about it to get them back ?
You know... something really radical like reduce their charges.
With community rating, all subscribers have to pay the same so if they did reduce their charges, they would reduce for everyone - young and old alike.
Taking a simple example where there are only 30 year olds and 60 year olds in the market - 500 of each. The 30 year olds cost €100 pa in claims and the 60 year olds cost €1000 pa in claims - so the overall cost of claims is 500 * €100 (for the 30s) plus 500 * €1000 (for the 60s) = €550,000. So the annual premium is €550 each in a community rated system - rather than €100 for the 30s and €1000 for the 60s as would happen in an open market.
Then a new company (BUPA) comes into the market and insures 250 of the 30 year olds at a very attractive premium of €400 - the cost of claims for these people is still €100 so they make a profit of €300 per person - shareholders back home will be v v happy.
Poor existing company (VHI) is left with the remaining 250 30s and still 500 60s so their cost of claims is now 250 * €100 + 500 * €1000 = €525,000 - or €700 per person spread over their remaining 750 policyholders.
What should they do?
1. Drop their price to €400 to win the young people back (jprender's suggestion)? But with community rating, they have to charge the same to everyone so their income would drop to 750 * €400 = €300,000 to cover claims of €525,000. Doesn't sound like much of a plan.
2. Charge the economic €700 and hope for the best? But the remaining young folk that they have will leave in droves, attracted by the €400 price from their competitor, spiralling the economics further out of control. Sure, some of the 60s will leave too but most have been with VHI for years and feel they will be better looked after by the company they have been loyal to.
3. Press the govt to introduce risk equalisation? Good in theory but politically will provoke moaning from the general populace who really don't understand what it's all about anyway but fall for throwaway phrase which sound good like 'ripoff' and 'anticompetitive'.
4. Press for an open market? Great in theory for the incumbent - they have a much lower expense base than their competitor and charging market rates would let them balance their premiums with their outgoings. BUT there would be an overall loss of policyholders and premium from the market as premiums would become unaffordable for older ages - plus there would be a huge backlash from these older people who had contributed for years and so essentially will end up paying for 2 generations of policyholders - the oldies they subsidised when they were young and themselves now they are old.
So, what to do???? But sure, you can't beat a good old moan can you? Reminds me of Fr Ted 'down with this sort of thing' - not sure what this thing is but we don't like it.
Sorry for the long post.