It's pretty simple really, they already hold a significant share of the Irish retail market, estimated at 12% of all online spending, opening a dedicated Irish arm will allow them grow that. Amazon's model is all about market domination.
The .ie site will mean Irish companies that didn't want to sign up to the conditions and meet UK targets for delivery, etc. can now just commit to targets for the Irish market.
Online shopping for Welcome offer terms from a great selection at Welcome offer Store.
www.amazon.ie
This offer is over at the w-end, but for me it hardly matters.
I have just tested with a number of things I bought in the last year.
Many are not available and those that are, are more expensive even factoring in the 20% discount.
This launch has been a damp squib so far.