I think ye need to lighten up. Firstly there is no evidence to suggest the van is moving, secondly even if it was, so what? We are not a nation of mindless muppets. If the ad gets pulled, what next? all action/war movies banned. Talk about wanting a nanny state. People, even very young people can tell the differance between real and fiction.
Have to disagree with that, most movies (or ads) that present non real world situations have a number of indicators to allow the audience to participate in 'suspension of belief'. This particular ad is quite deliberately presented as though shot through a hand held camera to make it appear more 'real'.
I gained the impression the vehicle is moving, there is a suggestion of movement in the shakes of the handheld.
Have to disagree with that also. Would you ban the blair witch project? Give the people of Ireland credit. We can't wrap ourselves in cottonwool. Do you really belive that somebody will take motor saftey tips from a sure ad, or RSA ads for that matter. People who drive without seat belts don't do it cos they saw it on the TV, would you agree? As for the movement of the van, saw no movement in camera until she touched it, also check out the light streaming through the windows, no shadows or change in light = no movement.
I agree, how much of a nanny state do we want to create. I saw the ad and the ad after for listerine showed a guy on a boat with no life jacket. How many complained about that? A toyota ad a few years back showed a farmer pulling a stuck cow out with a jeep which ended in the cow being injured due to the great powere of this jeep, how many complained about animal cruelty in that instance? The miller ad shows a person cycling to the shop with no helmet on, yet no complaints?? American ads shown here might show drivers on the opposite side of the road, should I stick in a complaint because someone might be confused after watching that ad and start driving on the right???
Totally disagree with this - glorifying something unsafe is not a good idea for any advertisements.
I think we should be more concerned with that advert where the golfer doesn't wear any deoderant and all the little squirrels die.
I am amazed at the reaction to this advert but I think we need to give young people some credit here...I dont think they will look at this advert and think its cool to sit in the back seat unbelted waving their arms in the air.
I agree but then maybe we should get onto the RSA and tell them to stop wasting money on road safety adverts about the affects of not wearing seat belts because nobody pays any attention to them or people already know it is stupid not to wear them.
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