'Sure Girl' advertisements

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....And what about the credit card ad with the groom-to-be satrting off naked running through the countryside? Puts me right off my dinner seeing that bare ass wobbling! Now if it were a woman ....:D .... but that would cause uproar, wouldn't it????!:D
 
Sure Deodorant Ad

Anybody seen this ad with the three teenage girls sitting in back of car dancing to "don't you wish your girlfriend was hot like me". Was convinced it was an ad for seatbelt safety first time I saw it and was waiting for horrific accident scene as the girls were dancing in back of car and not a seatbelt on any of them. Surely this is irresponsible and certainly doesn't help the car safety ads campaign. What are other peoples opinions on this or am I over reacting?
 
Re: Sure Deodorant Ad

I opened the other thread Happy Girl - and you will see I had exactly the same reaction as you - I was waiting for a crash to happen.
 
After all the good and valuable ads on safe driving

Hi guys, after all the ads on the importance of wearing a seat belt what's happening now? I was watching TV yesterday and suddendly I felt disgusted by an ad on deodorants in which teenagers were having a laugh and a dance in a car WITHOUT the seatbelts...

I don't know who hires such idiots for their ads...

I'm not mentioning the name of the brand of course but if you see one with girls having fun in a car have a look if they are wearing seatbelts...

Shocking!:confused:
 
Re: Sure Deodorant Ad

Sorry Folks haven't been on L.O.S. in a while and only glimpsed first page of posts before I posted my own. Obviously there are plenty of like minded people who are disgusted by this ad.
 
I think ye need to lighten up. Firstly there is no evidence to suggest the van is moving, secondly even if it was, so what? We are not a nation of mindless muppets. If the ad gets pulled, what next? all action/war movies banned. Talk about wanting a nanny state. People, even very young people can tell the differance between real and fiction.
 
DavyJones said:
I think ye need to lighten up. Firstly there is no evidence to suggest the van is moving, secondly even if it was, so what? We are not a nation of mindless muppets. If the ad gets pulled, what next? all action/war movies banned. Talk about wanting a nanny state. People, even very young people can tell the differance between real and fiction.
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Have to disagree with that, most movies (or ads) that present non real world situations have a number of indicators to allow the audience to participate in 'suspension of belief'. This particular ad is quite deliberately presented as though shot through a hand held camera to make it appear more 'real'.
I gained the impression the vehicle is moving, there is a suggestion of movement in the shakes of the handheld.
 
truthseeker said:
Have to disagree with that, most movies (or ads) that present non real world situations have a number of indicators to allow the audience to participate in 'suspension of belief'. This particular ad is quite deliberately presented as though shot through a hand held camera to make it appear more 'real'.
I gained the impression the vehicle is moving, there is a suggestion of movement in the shakes of the handheld.
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Have to disagree with that also. Would you ban the blair witch project? Give the people of Ireland credit. We can't wrap ourselves in cottonwool. Do you really belive that somebody will take motor saftey tips from a sure ad, or RSA ads for that matter. People who drive without seat belts don't do it cos they saw it on the TV, would you agree? As for the movement of the van, saw no movement in camera until she touched it, also check out the light streaming through the windows, no shadows or change in light = no movement.
 
I don't understand... How can "sure" be able to advertise such an offence to the common sense??? Lots of people are dying on the road because they aren't wearing a seatbelt...
 
Hi, I've just sent them a feedback through the contact us webpage of the producer:
[broken link removed]

Text:
"Hi there, I'm disgusted by your ad showing 3 young girls (product "Sure Girl") in a car and not wearing a seatbelt. After all the ads on the importance of wearing a seatbelt you should be ashamed of such ad! Shame on you! I hope you'll be able to replace the ad currently being shown with a wiser one!"

I kindly ask you to send as many feedbacks as prossible so that we can be able to do a change that can save lives of teenagers that sometimes can use an ad as a role-model.
 
Hi truthseeker, great! ...but won't that have effects only on the irish TV-channels?? Or could that impact the UK TV-channels (that are broadcasted a lot here as well)??
 
DavyJones said:
Have to disagree with that also. Would you ban the blair witch project? Give the people of Ireland credit. We can't wrap ourselves in cottonwool. Do you really belive that somebody will take motor saftey tips from a sure ad, or RSA ads for that matter. People who drive without seat belts don't do it cos they saw it on the TV, would you agree? As for the movement of the van, saw no movement in camera until she touched it, also check out the light streaming through the windows, no shadows or change in light = no movement.
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I agree, how much of a nanny state do we want to create. I saw the ad and the ad after for listerine showed a guy on a boat with no life jacket. How many complained about that? A toyota ad a few years back showed a farmer pulling a stuck cow out with a jeep which ended in the cow being injured due to the great powere of this jeep, how many complained about animal cruelty in that instance? The miller ad shows a person cycling to the shop with no helmet on, yet no complaints?? American ads shown here might show drivers on the opposite side of the road, should I stick in a complaint because someone might be confused after watching that ad and start driving on the right???
 
bullbars said:
I agree, how much of a nanny state do we want to create. I saw the ad and the ad after for listerine showed a guy on a boat with no life jacket. How many complained about that? A toyota ad a few years back showed a farmer pulling a stuck cow out with a jeep which ended in the cow being injured due to the great powere of this jeep, how many complained about animal cruelty in that instance? The miller ad shows a person cycling to the shop with no helmet on, yet no complaints?? American ads shown here might show drivers on the opposite side of the road, should I stick in a complaint because someone might be confused after watching that ad and start driving on the right???
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Theres a fundamental point being missed here - the Sure Girl ad is being aimed at minors and is presented 'documentary style'. The other ads you mention are aimed at adults and are not presented in a documentary style.
 
truthseeker said:
Totally disagree with this - glorifying something unsafe is not a good idea for any advertisements.
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I am amazed at the reaction to this advert but I think we need to give young people some credit here...I dont think they will look at this advert and think its cool to sit in the back seat unbelted waving their arms in the air.

I think we should be more concerned with that advert where the golfer doesn't wear any deoderant and all the little squirrels die.
 
Teabag said:
I think we should be more concerned with that advert where the golfer doesn't wear any deoderant and all the little squirrels die.
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cue big hilarity in wavejumper's house whenever that comes up ;)

can't belive the fuss about this ad. Kids behave irresponsibly because of poor parenting skills, get over yourselves, stop blaming the telly.
 
Teabag said:
I am amazed at the reaction to this advert but I think we need to give young people some credit here...I dont think they will look at this advert and think its cool to sit in the back seat unbelted waving their arms in the air.
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I agree but then maybe we should get onto the RSA and tell them to stop wasting money on road safety adverts about the affects of not wearing seat belts because nobody pays any attention to them or people already know it is stupid not to wear them.
I don't think the ad should be banned but I people are right to question why ads like this are allowed to be shown if it in anyway competes (not saying it does) with the message that the RSA is trying to get out. An advertiser wouldn't show someone someone drinking a can of beer or having a mobile phone to the ear while driving. Even car manufacturers have stopped using speed as a selling point in the majority of adverts to sell cars.
 
Sunny said:
I agree but then maybe we should get onto the RSA and tell them to stop wasting money on road safety adverts about the affects of not wearing seat belts because nobody pays any attention to them or people already know it is stupid not to wear them.
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Again Sunny, I can kinda see what you are getting at...but give kids/parents some credit.
I am sure they can differentiate the messages.
 
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