Brokers have a moral obligation to advise their customers on the most suitable investment for them, from the range available.
is this a LEGAL obligation?
can a broker be held accountable for advice that turns out in the short-term to be very poor?
or can they simpley use same excuse as "professional" fund managers
-> "well the market is down 20% overall, your fund is just down 15%", etc
Its a grey area, theres no perfect advice because nobody can tell the
future and everyone's situation is unique,
but, at the end of the day the broker makes their money by
SELLING
YOU SOMETHING!
and alot of the time, its a SPIN-INFECTED, GLOSSY BROUCHURE,
FANCY NAMED "investment fund"
-> note bigger the boom we are in the more hyped the marketing
A financial advisor / investment broker needs to prey on your GREED emotions, while supressing your FEAR!
you dont drive your banger into a garage and expect the salesman to
say "your car is fine, you dont need to buy a new one"
summer 2007 the best advice would have been to sell everything
and goto cash, ok this is hindsight
but I'd bet youd have not ONE single broker / FA / investment fund anywhere that would even have entertained this idea at the time
cause they'd have no job
I'm not saying society doesnt need brokers/FA, we do
I'm saying we need a system were they can be ranked and reviewed
by customers, like hotels, cars, etc (and similar system for estate agents)
but we also need ALOT more input and effort, from financial regulator,
to educate public overall, and not just during downturns.
JR.