T McGibney
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If you have go to back 39 years to identify a major marketing error on their part, I think that rather confirms my point.Do they, I seem to remember back in 1985 they launched a new flavour Coke that didn't do to well
In fact I think it's used as an example in marketing courses of how not to do things
But having said that I think any company that has been around for 138 years know what there doing when it comes to running there own business and how to maximise profits but whether there acting in the best interests of the environment or "greenwashing" I can't say
Their share price has increased exponentially in the past 40 years.
I frankly fail to see how the variety of products they offer has anything to do with the environment.