[broken link removed] provides some information on KEEP.and compares KEEP with other share schemes.
“Share-based remuneration can play an important role in rewarding key employees at all stages of a business’s development and it can significantly reduce fixed labour costs and free up business cash-flow.
In summary, gains arising to a key employee on the exercise of qualifying share options under the KEEP incentive will be exempt from income tax, USC and employee PRSI contributions. This is the key advantage of KEEP: it means that if the company share price has increased in value between the time of grant and exercise of the qualifying share option the uplift in value is received tax-free by the key employee. Under current rules, the value of the gain is subject to income tax, USC and employee PRSI contributions, with a potential combined liability of 52%.
Under the KEEP incentive, the employee will only pay Capital Gains Tax at the current rate of 33% on the ultimate sale of the company shares.
The value of shares acquired by key employees under the KEEP incentive will also be exempt from employer PRSI contributions, in accordance with the current regime applying to share-based reward.”