Webloyalty (and other loyalty programme companies) have contracts with popular retail websites to offer various 'online membership programmes'. When a consumer has made a purchase on one of contracted retail websites, the consumer will be offered a cashback or money-off voucher for the next purchase via a
pop-up ad or image banner.
By clicking on the link, the consumer is offered a sign-up page where personal details are required to complete the registration for the service. The consumer is asked to fill in their personal details, payment method and agree with the terms and conditions.
Up until 2010, Webloyalty and other loyalty companies used a different method for registration. Via the so-called 'data-pass', these companies were able to instantly make use use of the consumer's credit card data after its initial purchase on the retailers’ website and bill the consumer a monthly membership fee.