I'd wondered whether other advertisers would take this approach. You need to specify a gap after their ad though, because having changed channel, I'm going to stay where I've hopped to until they play a truly awful song or run the Harvey Norman ad.umop3p!sdn said:When we last ran a radio advertising campaign, we instructed the radio station that we didn't want any of our adverts on after Harvy Norman for precisely this reason.
Just to clarify this also includes paid-for website/internet based advertising. See [broken link removed]:daltonr said:Anyway it was rejected because the claims were made on their website, and the ASAI only consider something Advertising if you pay someone else (TV, Radio, Newspaper, Magazine, etc.) to promote it.
Apparently a website doesn't count.
Chapter Three: Scope and Coverage
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- It is characteristic of a commercial advertisement subject to the Codes that the advertiser pays or compensates a third party to communicate the commercial message. Advertising that has 'paid- for' space in the media, including the Internet, is covered. It should be noted that, as with traditional media, the editorial or self-advertising content of websites is not covered. Thus the Codes do not generally cover the content of websites other than advertisements in 'paid-for' space within the website.
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Could it be argued that a company pays its hosting service provider to host advertisments that it places on its (the company's) website?
Actually I claim credit for that one - or at least for alerting the ASAI and IFSRA to it and eventually managing them to do something about it in spite of their initial reluctance to do so!daltonr said:Not that it matters a damn. I have a letter from ASAI telling me that they asked PTSB to pull their "Best Interest Rate" Ads, and IFSRA claim that THEY got PTSB to pull they Ad. Either way the Ad got to run and hook customers.
daltonr said:One of my issues was about pricing I think.
The other was about their claim that you could download CD quality audio.
At the time there were no Legal sources of Audio on the Web. I didn't feel it was appropriate to promote the illegal things that you culd do with their service as a selling point for it.
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