My Lord..this is great news for us customers but for suppliers this is going to be bloody indeed. Tesco will roll this 20+% discount nationwide asap. The rest will have to follow, as as we have seen Lidl have dropped their prices today.
There is now a serious price war here. If Tesco can buy their international brands from the UK (where 65 million people live) how on earth is Dunnes, Musgraves, and Superquinn goiing to compete?? Tesco are taking out their big stick and they are going to clobber the competition.
I would say that the Asda buy out of Dunnes will happen quite quickly now.