My brother is considering buying a Megane, it's 1.5 diesel, and its fuel efficient, and under 120g/Km co2. It ticks all the environmental boxes and it's cheap to tax and run, and is well engineered according to the reviews.
But the marketing of this car suggests it was aimed at the female market, is it true ?
Looks like the design was influenced by the female body form, especially the boot, and the marketing emphasised this fact. Some would argue that it's a very feminine looking car, and that's the vibe renault have tried to create.
I know every car can be driven equally well by man and woman, but some cars are clearly aimed at one sex or another.
A bit like the Citroen xsara a few years ago, the ads showed Claudia Schiffer getting out of a yellow edition of the car. She looked very good, and the car looked OK too. It looked like a car for aspirational females.
Same with the new VW Beetle, you see a lot of them with a flower on the inside, the car definitely gives a very feminine vibe, my wife has one, and it really is a fantastic car.
My question, do people feel the Megane is a womans car, or am I just being really stupid.
But the marketing of this car suggests it was aimed at the female market, is it true ?
Looks like the design was influenced by the female body form, especially the boot, and the marketing emphasised this fact. Some would argue that it's a very feminine looking car, and that's the vibe renault have tried to create.
I know every car can be driven equally well by man and woman, but some cars are clearly aimed at one sex or another.
A bit like the Citroen xsara a few years ago, the ads showed Claudia Schiffer getting out of a yellow edition of the car. She looked very good, and the car looked OK too. It looked like a car for aspirational females.
Same with the new VW Beetle, you see a lot of them with a flower on the inside, the car definitely gives a very feminine vibe, my wife has one, and it really is a fantastic car.
My question, do people feel the Megane is a womans car, or am I just being really stupid.