The advertising industry is riddled from stem to stern with inappropriate content. Cigarette and Alcohol companies want your children to start drinking and smoking as soon as possible. The Garment Industry want your children to be inappropriately sexualised at an early age. The Food Industry wants them to eat ever more processed foodstuffs and fewer raw and unprocessed foods, despite the wealth of evidence that this is deleterious to their health. The Cosmetics industry wants them to start powdering, spraying, exfoliating etc. from their early teens.
I don't dispute that the Sure advertisement is inappropriate. My question is, I suppose, whether there is anybody out there selling product to our children and not using inappropriate advertising if and when and for so often as it suits them?
The Sure advertisement is by no means the worst tv ad content. Has anybody looked closely at the advertisement - which ran during children's television time - for a drink called Sprite Zero. A Nubile young woman goes to a vending machine; She buys Sprite; She becomes aroused. She pulls off her slinky top and throws it at a camera, which is being monitored by a voyeuristic security man. I am not sure what the message is, but I know it is not one which I want a 10 year old girl (or boy for that matter) to see.
I hate the 'live in fear' mentality, but there are just so many threats to childrens' innocence, that it is sometimes hard to avoid the feeling of being under siege.