Who makes their own stuff anymore? Not in a small stand alone coffee shop anyway. I know a local coffee shop, probably the best in town and as I see it they have a few simple golden rules that keeps customers (like me) coming back. First off is the quality of the coffee- I'd judge any coffee shop by its Americano- strong, rich flavour and good aroma with a little froth around rim of the mug is what you want! The shop I know uses a fair trade coffee which is really very good. Muffins, chocolate brownies and scones are all very popular and are all bought in, they always offer to warm them up in the microwave with a bit of cream on the side- which is a nice touch. As for savoury food- the usual pannini, ciabata, bap and roll with the usual fillings. The menu doesn't change much in the place I frequent, although they do a daily special. I've been frequenting my local coffee shop for 4 or 5 years, 2 or 3 times a week and they are consistent; their friendly efficient staff is their biggest asset- and they offer really good value for money, in fact their prices are the ones by which I judge everyone else. Typically an Americano is €1.60 for a large mug, pannini with (small) side salad and potato wedges is €5.50. Ok it's not Dublin but it's no greasy spoon either. It all sounds so common sense that EVERY establishment should be run like this, but they're not obviously. So do the small, simple stuff well.