Words That Work: It's Not What You Say, It's What People Hear by Dr Frank Luntz

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ajapale

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Words That Work: It's Not What You Say, It's What People Hear (Hardcover) by http://www.amazon.com/exec/obidos/search-handle-url/102-6699646-0682529?%5Fencoding=UTF8&search-type=ss&index=books&field-author=Frank%20Luntz (Frank Luntz)

I heard the author on Today FM this morning. Has anyone read this book? Any good?
 
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