In fairness Steven, you are looking at this from the broker's perspective, which is entirely understandable. But look at it from the customer's perspective.
The customer simply receives the insurer's pre-printed form in the post. There's no fact find. No suitability assessment. No investment advice. No follow up. There isn't even any assistance provided to complete the form. Literally all the broker does is pop a blank form in the post. That's it.
For this, they get paid 0.25% of the fund balance every year for the life of the policy.
That could end up costing the customer tens of thousands of euro.
Assume a monthly contribution of €1,000 over 35 years and a 6% annualised return. That seemingly small 0.25% trail commission will end up costing the customer €76,414!
Is that cost to the customer even remotely commensurate with the "service" provided?
Why can't a customer simply print off the form from the insurer's website? Or better still complete an on-line form?
A customer may well conclude that using an execution-only broker is better than the alternative. But that hardly means that they are receiving good value for the "service" provided.