When I hear this (often on moncreif's newstalk show) I think " a patchy pizza".
Brilliant !
What about all the German car ads including slogans that almost nobody understands and are kinda meaningless!
VW - Das Auto ( The Car. Ok,well this one is easy).
Audi : Vorsprung durch Technik. (progress thro technology...meaning wot exactly ?).
Opel : Wir leben Autos. (we love cars, well there's a surprise!).
I think we're just supposed to be mad impressed with the "serious" (and always male) German voice-over and their deserved reputation for knocking out the best nuts and bolts in the world.
Could you imagine an ad for German Orange juice run along the same lines:
Deutsche Orangensaft. Das saft., wir leben der saft, Deustsche Orangensaft:Vorsprung durch technik ....hmmm,doesn't really have the same effect.
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