T McGibney
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No Brendan, none of those tasks involves substantive engagement with a largely faceless and often very awkward bureaucracy, and in each respect the consumer is already well-equipped to make choices to maximise their personal utility.By your logic, you would need a personal shopper, a cleaner and a chauffeur.
Rory Sutherland puts it well in this week's Spectator.
Faced with an unexpected combination of events, even good systems can produce an outcome far sillier than any sane individual would choose when acting alone.
I have spent the past 15 years studying behavioural economics, which seeks to uncover the origins and consequences of human ‘irrationality’. Yes, there are many cases in which better-informed individuals might make better decisions, but on the whole most people make a pretty good fist of their personal choices.
One reason why our personal judgment may be rather good is that it is just that – personal: people are not forced to justify their choice of shampoo to a procurement officer, or reverse-engineer a pseudo-scientific optimisation model to pretend that their chosen sofa offers the highest possible ROI. They can hence quickly and intuitively make a decision which might seem irrational or suboptimal to an economist, but which is nonetheless well suited to real-world choices