The other thing about this ad and some others is the CGI smile they stick on the babies - they look a little freaky!
Does anyone remember the bank of Ireland (I think) ad from a year or two back, the father in the creche/nursery making the same type of promises to his child, except it turned out he was talking to the wrong child. That really really annoyed me as if it was a reverse role scenario, there would have been war over it.
On the other topic - at the end of the day the will I/won't breastfeed decision is down to the mother who has to look after the child after all. I've noticed that alot of mothers-to-be are given a real guilt trip (dirty looks), even by their best friends,espcially those who don't actually have kids, if they say they intend not breastfeeding. It only adds to the stress of being a new mother and they should be supported in whatever decision they make.
Our daughter was formula/bottle/artificially fed and she is slim and healthy. In fact, since we took her out of the creche, she hasn't been sick at all (that's 6 months ago), so the immune thing is probably a load of codswallop as plenty of breastfeb babies still get colds and other bugs.