The same shift can be seen in a more truncated form in two images of Mary Harney, who led the Progressive Democrats into the last two election campaigns. What people would remember of her from the 1997 campaign was a near disastrous press conference in which she unveiled a plan to change the social welfare system to "encourage" single mothers to move back into their parents' homes.
As a piece of traditional campaigning, it was brave and, whatever its merits, it showed a willingness to try out new ideas. As a piece of campaign theatre, though, it was a thoroughly bad show, far too complex in its reasoning not to be easily caricatured as an exercise in reactionary social engineering.
It alienated some voters (including members of the PDs' socially liberal base) without attracting others. It also browned off the Fianna Fáil machine, who were by now far too astute to risk anything as dodgy as a new idea in themidst of a campaign.