I'm still undecided as to whether I think MUP is a good idea or not, but I wonder how you are defining huge numbers. What kind of numbers were buying sub €7.40 bottles of 'wine' or equivalent cheapest offerings in beers and spirits? The supermarket and off-license shelves were always dominated by more expensive offerings. Even when I was in college and putting the food budget towards booze, I still wasn't choosing gut rot
MUP hasn't had any impact on a lot of middle class problem drinkers, but are they the ones presenting in A&E or responsible for the burden on health services? I'd be interested in what you think might be more impactful in addressing that cohort, what have other countries done to address the cost of alcohol issues to wider society?
Large numbers were buying the 'slabs' of beers when they would be on offer sub €30 for 24 x 500 ml cans and putting them in sheds etc. They probably didn't buy beers outside those offers. The financial impact has probably been largest on them. I don't drink that much beer at home so doesn't affect me, but from social media they seem to be the ones most hit.
In terms of wines and spirits: If you were shopping in LIDL and ALDI, buying their €6 wines, maybe €13 bottle of spirits, then over the course of the year that's a few extra hundreds on the shopping bill. The sales of sub €7.40 wines in those shops would I think be high - and it is more than just sub €7.40 if you look at 14% bottles the MUP on them is higher and with global warming alcohol levels are increasing.
In Dunnes, Tesco, Supervalu the year prior to MUP alcohol was excluded from the spend and save vouchers - so those shoppers at any price level of alcohol had already effectively had a price increase just the year before. That affected me more than MUP. Post MUP supermarkets have discounted some mid-top range wine and spirit offerings which they would not typically have done and I have gotten some of them so for me it probably balances out. I think that and MUP is overkill. Excluding it from spend and save was more defensible and had less impact on supermarket competition.
Pub organisations were calling for MUP. Think about that. It is one of the reasons it got political support to get over the line. No one who is genuinely concerned about alcohol in Ireland could think a measure welcomed by publicans would do anything about it. It is a money grabbing exercise.
I think the situation is cultural and hard for liberal, democratic governments to shift by direct action, and perhaps nor should they. There's no magic bullets, more treatment and try to nudge our drinking culture into a more moderate one by not making it 'illicit'. It should be more available, not less. Putting alcohol behind barriers in supermarkets and stigmatizing it is a retrograde step imo. I think the neo-prohobitionist route favoured by the likes of Alcohol Ireland is more likely to cause alcohol specific problems, especially of the sort that manifest in Saturday night binges from nights on the town.
In terms of 'middle class' problem drinkers, I think if looked at closely with a lot of them the keyword is
problem not
drinkers. There is a problem that pushes them towards drink (or it may be other escape outlets that turn into addictions).
And then in terms of what might be termed biological alcoholics, the frequent description given by them is that it just takes one drink. I don't know what a government can do to prevent that - treatment or complete prohibition which is just as likely to backfire with its own problems as it did in US.