gnf_ireland
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The more I think of it, the more I believe that the incentives for new customers such as 2% cash back, should be excluded from any Fair Mortgage Product. If they are not banned, then existing customers should be able to avail of them as well.
I think this is going to be tricky to enforce, as cashback incentives are relatively common place in the market generally. Even Bord Gais Energy do they with their 100 euro cash-back any time you want...
What about if they were changed to a number of mortgage 'free passes' over the lifetime of the mortgage, or an 11 month mortgage model whereby you can skip a mortgage payment month during an expensive part of the year (eg christmas or back to school)...
Problem is the marketing people will come up with clever new products to support advertising campaigns and attract new customers. I don't necessarily think this is bad - the opposite in fact as it offers customer a choice of products. Its more down to the customers and brokers educating themselves on what it really means for them.
What my proposal hopes to gain would be free movement between these products - but if banks end up agreeing to this they will simply replace an upfront promotion with a staggered one - so repayable over a longer period of time to offset the financial risk.