bronte the aim i think is ryanair want everyone to buy and use their bag which they sell on their site . its made by samsonite the soft one is 59 euro and the hardcase one is 89 i was talking to a woman a few weeks ago at dublin airport and she had one they looked good but 59 incl deliverry is a bit steep. she claimed that ryanair say if you have one of these cases they wont go near you , but with a young family who say travel twice a year with them it adds to the expense.