Marketing and branding costs money and sometimes alot of it and some of us are not fortunate enough to have silver spoon families in the background who might support you when in start up phase.
It costs alot of money to inform the public of your existence and service offering and sometimes that can be prohibitive. You see it yourself on this site when posters say (in the context of tax queries) "contact an
accountant" that's what specialist operating tax consultants who are AITI qualified are up against. I keep saying this and am ignored but I am speaking from personal experience.
Tax Consultancy is a niche service and generally only a requirement of the very well off but everyone should use the services of someone specifically tax qualified at some point even just for will planning etc. However, the majority of people often don't realise their own requirements when it comes to tax because they don't have enough information to hand to spot the problem that needs solving. Then when they mention it in the pub it's "speak to an accountant" (the accountant uses the AITI who, in many cases, may not even be known to the taxpayer). That's how it works in services - people afraid of losing clients to someone who just might be able to provide what the client wants directly (and at a better standard) rather than through them.
It's also about having a network of access into the more wealthy in society and if we all had that we'd all be wealthy ourselves.
With professional services (intellectual based) it's always a question of who you know not what you know because if you know a wide network of well off people willing to pay for tax services then you can just act as a filter for the advice and seek it from AITI's. That's how it functions.
Who said that? Only an idiot would make such a suggestion
Why do you always refer to people who hold genuinely held views that have been formed through direct experience as idiots? Perhaps the mods should intervene regarding this use of "idiot"?
If your own business has a marketing or branding problem, its up to you to address this. It won't be solved by blaming others.
Nobody is blaming others here. It's simply a description of the facts. You're only putting words in my mouth now.
All the accountancy institutes are lobbying the government at present for legal protection of the term accountant, and seeking to restrict the work that can be done by unqualified or unregulated accountants. Afaik, the ITI are doing the same in respect of tax advisors. I actually don't agree with these proposals, as reputable professionals will always prosper once they provide quality services to the public, regardless of their qualifications or lack thereof. (I'm an ICAI member myself)
Personally I would agree with legal protection for the various professions just like the solicitors have. I mean I have not studied general law like a solicitor so I can't turn around in a pub and say "I am a solicitor" so why should someone not AITI have the entitlement to be able to turn around in a pub and say I am a tax advisor or interchangeably the phrase "tax consultant"?
Certainly if an accountant is not AITI qualified do you
not think that just like in the case of solicitors they should not be able to promote themselves as "authorities" (i.e. as tax advisors) on tax to their clients?
Btw, I am almost certain there are no ICAI, CPA, ACCA or ITI members in the Government. If I'm wrong perhaps you can name those concerned.
I'd be exposing myself to lible to name someone. I am not that naive as to do that. Does it not concern you that the government does not have an ACA, CPA, ACCA ITI member part of their person. Particularly for the economic ministeries?
Perhaps they may not be ICAI, CPA, ACCA et al (there's 3 solicitors at least - 1 in Finance) but you can be sure they are connected to alot of professionals (more than likely in well heeled and looked upon as powerful people) many of whom may be personal friends so those in government are unlikely to rock the boat for those friends who may also be donaters to election funds.
It's just common sense really that sometimes people don't want to change the status quo.