I think Standard Life's PRSA seems more competitive than many of the established life companies. However, it appears to have a number of disadvantages in comparison to Royal London Ireland. SL's AMC on Vanguard passive funds is actually 0.9%. The "rebate" may be subject to conditions such as external transfers in, single premium contributions and a balance of over €100k. I'm not familiar with the contract terms and whether the rebate is guaranteed over the policy term. Existing SL policy holders appear to be excluded from this level of rebate which, personally, I would find unacceptable. The incentives for brokers also seem to be changing in 12 days, which may have an impact on the availability of the rebate:
https://www.standardlife.ie/adviser...ews/enhanced-bonus-commission-on-synergy-prsa
It is very difficult to compete with RLI's AMC of effectively 0.32% simply because the company is owned by its policy holders rather than external investors. It's interesting how many commentators on AAM have stated over many years how it is impossible to offer internationally competitive AMCs on pension products here simply because the Irish market is too small in comparison with the UK, for example. Yet RLI seemed to have done it with a tiny slice (1.1% in 2023) of that market.
Until just a year or two ago, a 1% AMC was deemed good value from the major life companies. A 41 year old with a PRSA of €100k only growing at 10% nominal will pay €220,000 in charges at 1% AMC over 25 years. At 0.32%, the charges drop to €75,600. That difference in charges alone, which sounds unimportant, could fund a holiday apartment abroad for the retiree, nominally at least!