If you sue a company, it has to be represented by a lawyer. The company can't represent itself, as it is not a 'natural person'. And the Director or owner can't represent the company as they are (typically) not a lawyer.
People here giving anecdotes about solicitors and barristers being involved in Small Claims Court cases. Does that really happen? For the sake of <= €2k!?! Madness if it does... Isn't one of the key features of the Small Claims process that it avoids the need for legal representation?
The small claims procedure provides an inexpensive, fast and easy way for consumers to resolve disputes without a solicitor. Find out how the procedure operates.
The concept of the Small Claims Court is good. It was set up to sort out arguments not expensive enough for the District Court thereby preventing delays at the courts. Unfortunately, many legal people think they're losing income by allowing people to settle arguments with a judge deciding on the matter. It's no big deal to defend yourself (I did, and learned quite a bit of human nature in other SCC disputes).