Re: As you see fit
Of course many things will be dearer in Dublin than in London but that doesn't in itself imply a ripoff - for the following reasons:
(1) a disproportionate level of products sold here either originate in the UK or are sourced by UK distributors. Because the UK is not in the Eurozone, there is an added exchange risk.
(2) The standard VAT rate here is 21% compared to 17.5% in the UK. This affects the price of everything, even exempted goods such as food, as VAT is an overhead for food producers.
(3) With 4 million people in our little country, suppliers and retailers here can never achieve the same economies of scale here as their counterparts do in the UK.
(4) For the same reason as (3), the overall tax burden on businesses operating here (including all indirect & stealth taxes) will be higher than in the UK.
(5) Some things will inevitably be cheaper and some dearer when comparing any two countries. For example, I have found while shopping in the UK that while there are bargains, some things will almost always be dearer than at home - pub or cafe lunches, petrol, cornershop groceries, public transport for example. I very much doubt if the cost of living in London or Hull is any less than in Dublin or Waterford respectively.
(6)Things often look cheaper in the UK than at home because a price quoted in £ sterling will be a smaller number than its equivalent in euro. (€16 looks a lot dearer than £10).