I'll argue this point based on very little more than my own opinions.

800,000 people working in Ireland who are not in any pension scheme at all. (The Auto Enrolment target market.) I'm going to speculate that we don't have too many of that group here on AAM. Average salary in Ireland is €45,000 per year according to Morgan McKinley. Being an average that means there's a huge number of people below it. (And yes I'm sure that there's plenty of overlap with the 800,000 non-pensionable folk.)
I would say that if you're earning less than €45,000 per year and paying for accommodation in some shape or form, you'd have very little disposable income after meeting the essentials. Accordingly I'd speculate that the majority of AAM regulars are on the north side of the €45,000 average line who have enough disposable income to be looking for advice on what to do with it to make good use of it.