Watched a bit of the program this evening, he is really using a lot of the principals discussed in an area of study called Neuro Linguistic Programming. Theres a few good books on it if any one has an interest in it. (One by Joseph O'Connor and John Seymour is pretty good, if you read it and apply it to weight loss, or any other area of life, you would see some benefits I would imagine. Our football team did a days work shop on it, as a team it really made a difference to our motivation and focus etc, but it was shortlived as you need to keep re-enforcing the principals othersise you just forget about it.).