The guy who set up O'Briens can't think of his name, did a lecture in the Ilac on starting your own business. He's a very honest entertaining guy and he explained how basically he started making money when he tarted up the sandwiches e.g. thicker bread, and charging much more. There was no market for budget coffee and cheap sandwiches. Incidentially he does alot for charity. Brody Sweeny is his name
He's also a (wannabe) politician. So not all good, eh?