Marketing rural house to Dublin

C

cunninghams

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Hi All, any tips on pushing the net out to include Dublin buyers for sale of house in countryside (midlands). I’ve advertised a property there and the demand isn’t great, would guess lots of country people in Dublin may be interested, even commuters but they just don’t know about it. I’m currently using local agent and it’s advertised on daft (general ad) and he tells me only locals will see as they search that specific location. He thinks newspaper ad in Dublin is waste of time. Any thoughts would be greatly appreciated.
Cheers
Séamus
 
The Dubs will want it cheap because they have to commute :)

Don't know if what he says is correct but he is the expert. People are so desperate to get something affordable that I would have thought that they are searching everywhere especially those who are strapped for cash. Looking at that programme Cheap Irish Homes would lead one to believe that this is the case. Saw one guy on it recently who lived in Cork but was looking as far away as Mayo to get something in his price range.

Is it near to transport to Dublin? Working from home helps with that aspect.

How long has it been on Daft and how many viewings to-date??
 
Thanks for coming back. I was thinking more of people from countryside living in Dublin who may be ok to commute 2-3 days per week. It’s only been on daft a week, few hundred clicks, but he has shown it to a few locals offline. ~ 1 hr 20 to Dublin, it’s near a motorway. Any opinion on advertising in Dublin papers?
 
Sue Ellen said:
IMHO it would not be worth the money.
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I agree. People’s starting point would be “maybe I’ll move to X, I’ll have a look on MyHome/Daft” and then they’ll see your house, rather than “oh look, there’s a nice house, I should really move to X”. How much is it?
 
cunninghams said:
He thinks newspaper ad in Dublin is waste of time.
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Have to agree with your agent on this one.

As one midsized Dublin estate agent put it to me, newspaper adverts do more for the Agent than they do for a property unless it is high end.

Local agent will know the market well and should have a list of recent underbidders etc that would be interested. Let him do his work.
 
Maybe you can get the Irish Times or a Indo to do one of those puff pieces about your property and get free exposure that way. I always wondered how they chose people/properties for those features...
 
ClubMan said:
Maybe you can get the Irish Times or a Indo to do one of those puff pieces about your property and get free exposure that way. I always wondered how they chose people/properties for those features...
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Just from looking at them, they generally must be capable of ticking all the property porn boxes, they must be at a very minimum, able to turn the reader green with envy.

In the depths of the property crash I sold our PPR, I looked at what similar properties were asking and undercut by 20k. I also ensured the property was perfectly staged during viewings, right down to having a fire blazing.

Also ensured all extraneous bits and bobs were put in storage, windows cleaned, floors hoovered and photos on Daft used were of a very high standard, nicely composed.

It takes a lot of work to sell a house at the right price. You or your auctioneer don't decide the price, the bidders do, you need to get them through the door first though, if you've pitched it too High they won't even click on the pics....
 
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