It's perfectly reasonable to require the provider of any service that is charged for on a recurring basis, (monthly, annually or whatever) or which has provision for auto-renewal or rollover to contact the customer on an annual basis. Notice should include contract terms, pricing options, discount availability, and opt-out or cancellation/termination steps. This acts as a reminder, and prompts/permits the customer to take action or leave things as they are, leaving the customer in control. I think the idea of defaulting to termination in the absence of a affirmative renewal/continuation instruction from the customer would be a nuisance.
There are various requirements and practices in different sectors/industries at present. These could do with improvement and standardisation, but the principle is well established. Here are a few examples:
We now get "pre-renewal" notification from telecoms providers. This is required by S.I. No. 444/2022 which gave effect to the European Union (Electronic Communications Code) Regulations 2022 includes the following at 89 (6):
Before a fixed duration contract is automatically prolonged the provider concerned shall inform the end-user, in a prominent and timely manner (being not less than one month before the prolongation date) and on a durable medium, of the end of the contractual commitment and of the means by which to terminate the contract. In addition, and at the same time, providers shall give end-users best tariff advice relating to their services. Providers shall provide end-users with best tariff information at least annually. A provider who fails to inform an end-user or give tariff advice or information in accordance with this paragraph commits a hybrid offence. Proceedings for an offence under this paragraph shall not be instituted where a direction under paragraph (16) has been issued in respect of the non-compliance.
For non-life insurances, like home, car, health and general liability insurance the CCPC ensures that a renewal notice containing specified information at a minimum is delivered to the policy holder at least 20 days ahead of renewal, even where auto-renewal is agreed.
The CRU requires energy providers to issue notices to customers from time to time regarding their current tariff, although this needs to be tightened up considerably.