PCP
This is a very big trend in Ireland. Is there a downside?
If you fail to pay your lease, the finance company will repossess their car, sell it, and bill you for the remaining balance. Traditional car loans are unsecured.
When you arrive at the end of a lease, you can either
a) pay a 30-35% final payment and drive away with your car.
b) walk away, discarding your equity in their car (you've paid 75-80% of the sticker price by now). If you have exceeded the agreed mileage, you will get a bill.
c) roll the equity into deposit for a new PCP agreement, and "drive away in a new car with the same low monthly payment". If you have exceeded the agreed mileage, your equity/deposit will be less than expected.
For punters who aren't good at saving, option c becomes the path of least resistance, even though it's the most expensive option long term. Customers who like to drive new cars and who don't like financial planning will find that car payments become a permanent part of their lives.
It's not hard to see why manufacturers/dealers prefer this arrangement to any sort of car loan, let alone a discounted one. I imagine that discounts for cash buyers are becoming a thing of the past?
Edit: a case study.
Avensis D-4D 112 (2.0) Luna Touring Sports Navi + options
Cash
Total Cost: €33,170
Toyota Flex PCP
Deposit: €2,281
Repayments: €611 for 36 months = €22,009
Final Payment: €12,712
Total Cost: €37,066 (111% of cash price over 36 months)
Hypothetical 7.9% car loan
Deposit: €2,281
Repayments: €966 for 36 months = €34,794
Final Payment: €0
Total Cost: €37,075 (111% of cash price over 36 months)
Toyota Flex PCP + Personal loan to cover balloon payment
Deposit: €2,281
Repayments: €611 for 36 months = €22,009
Balloon Payment: €12,712
Personal loan to cover balloon payment: €609 for 22.5 months @ 7.9%
Total Cost: €38,081 (114% of cash price over 58.5 months)