Key to EA job is negotiation. An initial cash underbid was interpreted as a final bid with not a call back as requested. No negotiation took place. I rate this as poor performance. A call can take minutes of the form 'your cash offer is rejected, we're going sale agreed - any advance'. House on the market for weeks, not months. Not 'rocket science' as previously paraphrased. All about standards in my view.
Maybe the EA has a standard whereby they view a bidding process in an upward manner. The key to the EA job is to secure a deal that the vendor is happy to accept, and it would seem that this has been the case.
You tried to work your cash advantage into undercutting another bidder and it hasn't worked out for you.
I'm sure the same tactic will work again in time.
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