andrew2000ad
Registered User
- Messages
- 21
There is a (hopefully) obvious trick to GoMo and 48 in that they are cost cutting operations on behalf of their owners, think Ryanair but probably more EasyJet, except there is less regulation in mobile phones.
You are saving money, but it's in exchange for much reduced support and services.
There's no email or phone number for support, just webchat. No physical stores for face-to-face support.
If something breaks, like roaming or calls abroad, they have no business customers unlike say Vodafone so they won't rush to fix it.
If you're happy with that trade-off, then there is no catch.
From the parent companies perspective, this is some great segmentation. They are selecting the cost sensitive customers, moving them to a cut-cost service, and any complaints about terrible service are shifted to a different unrelated brand. The fussier customers can be kept on the legacy brand, and charged accordingly.
Eir must be delighted with the flow of customers to GoMo at a time when they are taking flack for their poor support.
You are saving money, but it's in exchange for much reduced support and services.
There's no email or phone number for support, just webchat. No physical stores for face-to-face support.
If something breaks, like roaming or calls abroad, they have no business customers unlike say Vodafone so they won't rush to fix it.
If you're happy with that trade-off, then there is no catch.
From the parent companies perspective, this is some great segmentation. They are selecting the cost sensitive customers, moving them to a cut-cost service, and any complaints about terrible service are shifted to a different unrelated brand. The fussier customers can be kept on the legacy brand, and charged accordingly.
Eir must be delighted with the flow of customers to GoMo at a time when they are taking flack for their poor support.