GFKNOP phone marketing - who in Ireland uses them?

csirl

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Anyone any idea which Irish firms use GFKNOP or the GFK Group for marketing/telesales?

Over the past few days, in spite of being ex-directory and on the opt out list, I've received several calls from people wanting to do a "customer survey". Sick of them continually calling, the last time I got one, I asked the caller who they were calling on behalf and where they got my number. Didnt get a satisfactory answer from the call agent, so asked to be passed to his manager. To cut a long story short, I got the following information:

Company calling are GFKNOP Limited.
Source of call is New Delhi.
Company is part of the GFK group based in Blackfriars London.
They receive their instructions on who to call from the Blackfriars HQ.
They refused to disclose the name of the Irish company who had hired them to do the telemarketing.


When I quizzed them about where they got my number, they said that I was called by a "random digital dialer". I told them that I believed these machines to be illegal in Ireland. Their response was that they purposely used them as it allowed them to call ex-directory numbers who they wouldnt be able to reach if they used a calling list. Targeting ex-directory numbers was part of their "marketing strategy".

I got this information after threatening the guy with all sorts of legal action including saying that I was recording his call, so if he was mistruthful it would be used as evidence against him etc. plus that if he refused to disclose the information, I report him personally (had already got his name and office address at start of call before he realised my intentions).

I fully intend to follow this incident up with the relevent authorities. One thing that would be helpful would be some information on which Irish firms use this crowd. I'd be interested in phoning each of their Irish clients directly to ask if they are responsible for the original call. Anyone any ideas?
 
Anyone any idea which Irish firms use GFKNOP or the GFK Group for marketing/telesales?...

When I quizzed them about where they got my number, they said that I was called by a "random digital dialer". I told them that I believed these machines to be illegal in Ireland. Their response was that they purposely used them as it allowed them to call ex-directory numbers who they wouldnt be able to reach if they used a calling list. Targeting ex-directory numbers was part of their "marketing strategy".

Are you sure they weren't conducting market research ? I think GFK are a research agency.

Random digit diallers aren't illegal. You might be confusing them with autodiallers ? Autodiallers make systematic calls and deliver a recorded message. Most market researchers employ a random dialling approach to capture ex directory numbers. They take existing phone directories and get the 'root' of the numbers before adding on a random digit (or digits) - this is what they mean by random digit dialling. It gives a representative sample and also gets ex-directory numbers.

ps just read one of the above links - which tells that they are a research agency... (doh!)
 
I got this information after threatening the guy with all sorts of legal action including saying that I was recording his call, so if he was mistruthful it would be used as evidence against him etc.

Do you really believe this is why he cooperated with you?
 
They rang me.

Yer man sounded Indian.

It was a survey of either 11811 or 11850, one of those directory enquiries firms.

Nice enough lad, but it did go on an on.

23-24 mins long survey.

My main problem was that I am confused between 11811, 11850 and 11890.
 
Are you sure they weren't conducting market research ? I think GFK are a research agency.

Makes no difference, it is still illegal to cold call someone who is on the phone opt out list. If someone wants to cold call, they have to make an effort to ensure they dont call ex-directory numbers. Targeting ex-directory numbers on purpose is against every rule in ComRegs books.

Do you really believe this is why he cooperated with you?

Guy wouldnt say anything until I got very heavy handed with him. At first it was all "..you dont need to know our address.....we're just doing a survey etc......our details are not important........as well as being vague and untruthful abotu some things. He knew what he was doing was illegal and did not want to give details unless forced to. Telling him the call was being recorded changed his attitude very very quickly.
 
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