Surely there are more factual and helpful methods of getting the fire safety message across.
I feel that this kind of emotive advertising may get our attention for all of five seconds, but what happens when we become immune to shock tactics.
How much does an advertising campaign of this nature cost?
Far better to employ health promotion officers in schools and workplaces and educate in a sublime continious form rather than flash in the pan upsetting ads that serve no purpose but to upset.
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