Is it me, or does anybody else find the latest fire safety ad a bit offensive? It takes the form of an Anne Robinison style character (but oddly wearing a pixie-style outfit and red-rimmed glasses), chastising a group of people in a grey smokey room. These poor and very unhappy looking 'souls', we are lead to believe have passed on, having died in house fires of some sort. She goes through each individual, saying things in a very condescending way like 'Who forgot to change the batteries in the smoke alarm then'? or 'Forgot to close the doors downstairs before going to bed, did we '?.
For anybody who lost a loved one in a house fire I would imagine that this kind of safety promotion through guilt could only add to their sorrow. I feel it is playing on the overwhelming grief and sense of blame that family left behind must feel - something that is neither fair or appropriate. Haven't complained formally about it but I am thinking about it. Surely there are more factual and helpful methods of getting the fire safety message across.
For anybody who lost a loved one in a house fire I would imagine that this kind of safety promotion through guilt could only add to their sorrow. I feel it is playing on the overwhelming grief and sense of blame that family left behind must feel - something that is neither fair or appropriate. Haven't complained formally about it but I am thinking about it. Surely there are more factual and helpful methods of getting the fire safety message across.