Examples of the "Grocery Shrink Ray"? Producers reducing pack size, price the same!

hippy1975

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271
Yep, Bakers dog food 3kg shrunk down to 2.7kg! Good news is it alerted me to the massive oversight that somehow our dog was still eating branded food long after both of us and the baby are Aldi for 90% of our shop and making every euro stretch - don't know how he got away with it for so long but he's on Tesco own-brand now - half the price - still a 3kg bag.

Also Blue Dragon egg noodles - not sure of the weights but the pack was a different shape (side by side instead of all stacked). Only when I served up we noticed we had much less than we usually do!! (They're individual portions which are smaller)
 

hippy1975

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271
I knew there was another one ....I don't buy it 'cos it's out of my range at the moment but when picking it up for my brother I notice, Innocent orange juice has gone from 1 litre - what you'd imagine orange juice to be - to 900 mls! 'cos you know the saying.....'pick me up 900 mls of orange juice / milk....'
 

Gervan

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1,037
Tracker cereal bars used to be 8 in a packet; now there are only 6. The packaging artwork changed, perhaps this was supposed to distract consumers so they didn't notice they were getting less for the same price.
 

Guinea pig

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97
The 1 kg 'tins ' of Christmas sweets are now 720g.

1.75ml of Snowcream milk 'family pack' !

180ml head and shoulders, used to be 250ml then 200ml

Pampers Mega pack In 2010 there was 136 in the pack, they have had about 3 different boxes since, now there's 124 in the box.

Pampers sensitive wipes 6 pack, 5 pack.

J&J wipes were an 80 pack now a 64 pack.
 

emeralds

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657
I knew there was another one ....I don't buy it 'cos it's out of my range at the moment but when picking it up for my brother I notice, Innocent orange juice has gone from 1 litre - what you'd imagine orange juice to be - to 900 mls! 'cos you know the saying.....'pick me up 900 mls of orange juice / milk....'
It has always been 900 mls. It was never a litre.
 

ajapale

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7,724
There are some exceptions to the unit pricing order but as far as I know chocolate bars and confectionary are exempt. Cadbury bars are on sale at the old price for the shrinked down product.
 

STEINER

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1,137
I think this has happened to the Mars Bar a while back ( well, admittedly its 4 years ago now)

http://www.telegraph.co.uk/news/newstopics/howaboutthat/5432642/Mars-bars-shrink-in-size.html

Certainly packets of Tayto and Snax etc over the years.

I only buy 2L milk cartons nowadays, but I remember the pinta of 568mls.. so if you buy 1L its not quite 2 pints. Milk went up to 1.59 per 2L there for a bit this year, its back to 1.49 now.

I usually pick up a 120g bar of Cadburys on a Sunday at 1.69 in Superquinn and this morning they were all up to1.71.
 

nwarren

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Messages
38
yeh its the same for Cadburys snack bar, was 3 fingers now 2, walkers crisps have got smaller in the last 12 months and the the size of MORO has shrank -- cadburys need to keep the profits up!!!!!!
 

Delboy

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1,584
Yorkie is the most obvious to me....they used to have the ads saying it was a 'man bar' but given it's current size, kiddies would be shouting for more after eating one!
 

Knuttell

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704
Vote with your purchasing power,I certainly will.Got a pack of Tayto crisps recently (not multipack) that had 12 crisps in it,won't be buying them again either nor any of the above listed products.

Can't remember the last time I got a mars bar but looked closely at one recently and wow it really has shrunk,those things used to be massive in comparison.
 

mathepac

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6,839
Douwe Egberts Medium Roast Pure Gold instant coffee 200g ---> 190g. Nice jars though; very useful when empty.
 

Deas

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Messages
310
The Cadbury Double Decker bar until last week (from what I can see) was the only decent size bar there was. As of las week is all wrapper and no bar. I wont be buying one again.
 

pansyflower

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Messages
331
Originally Posted by hippy1975 View Post
Innocent orange juice has gone from 1 litre - what you'd imagine orange juice to be - to 900 mls! 'cos you know the saying.....'pick me up 900 mls of orange juice / milk....'

It has always been 900 mls. It was never a litre.
I emailed Innocent in June 2012.

Quote: "Thanks a lot for getting in touch. We’re really sorry you feel let down by us and completely understand where you’re coming from.

This honestly wasn’t a decision we took lightly at all, but it was one we felt was necessary. Since we launched our 1L carton in 2004 we have not increased our prices. ……..

but the RRP for our new 750ml carton is £2.79, and for our 1.25L carton it is £3.69. This means our 750ml cartons are cheaper per pack, but cost a bit more per ml than our old 1L cartons. Our 1.25L cartons are a higher price per pack, but are the same price per ml as our 1L cartons.
Take care, Jake"
 

Knuttell

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Messages
704
but the RRP for our new 750ml carton is £2.79, and for our 1.25L carton it is £3.69. This means our 750ml cartons are cheaper per pack, but cost a bit more per ml than our old 1L cartons. Our 1.25L cartons are a higher price per pack, but are the same price per ml as our 1L cartons.
Take care, Jake"
wow that reminds me of the 3 card trick,you see now and again at race meetings etc,they really do take us for mugs and after that sleight of hand no doubt they will put the prices up.

Added to my list.
 

Maz24

Frequent Poster
Messages
22
I purchase all foodstuffs for a busy Hotel, I noticed this starting to happen approximately 18 months ago, believe me everything is shrinking except the price, less noticeable in supermarkets, they will offer a larger size pack as a promotion for approximately the same price of a usual size pack, a couple of weeks later the larger size promotion has been removed and you purchase what you think was your pre promotion size which is now smaller. A very clever way of increasing prices without letting the consumer know.
 
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