The magazine's not bad. It's a great concept (like a sanatised AAM in print) and I think it will do well. The price is reasonable, about the same as "De Echo" is you subscribe for the year. However, there are _way_ too many pictures of Eddie Hobbs though (even though he is a handsome man like all us Corkonians).
That sums it up --sanitised is the perfect term. I didn't buy it by the way, had a scan in my local newsagents (EH would be proud, saved myself 2.95!).
No possibility that this publication will come down strongly on the side of the perils facing Irish overseas property investors for instance. I would be very surprised to see an expose of the "guaranteed rental" scam in Bulgaria for example. Given that Diarmuid Condon is writing for the magazine, probably not much chance that he will offend the advertisers in other publications where he makes his living.
Yes, sanitised, and useless, would be my opinion. Maybe it will improve.