Eddie stated in his Sindo "right of reply" that the initial costs debited to the fund would be capped at 1.5%, that's about 200K. But the costs will in fact have been at least 750K as per prospectus, leaving the lads over 500K behind.
I am not an expert but does 50M represent critical mass? We are told property selection/development/management is very expensive. Is 500K management charge enough? It must certainly reduce the scope for diversification.
Several reasons were cited for the "flop" but surely the most convincing is that an attempt was made to bypass the intermediary market. People just don't buy 10 year investments on impulse, even if promoted on a very highy profile.