Judging by this article in the Irish Independent, Dublin GAA have lost the run of themselves if they're happy to have the following published in their name.
Once you let marketing and management consultants in the door, your soul dies
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""The Blue Jersey is an unique, inclusive brand, uniting Dublin's dense expanse, blurring the difference in class and possession which became so pointedly manifest during the delusional days of the Celtic Tiger,""
Once you let marketing and management consultants in the door, your soul dies