I think if someone sees a Nike logo on a T-Shirt they understand what that signifies about the shirt. Thats all thats required.
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Personally I've not been that impressed by the Dysons I've used, and some boring normal bagged hoovers, work better in my experience. I suspect its a bit like the VW reliability myth.
Exactly, so if Nike had of spent 10 seconds and decided that a pink and black dot was to be their logo and still marketed themselves the same way etc. and had the same products etc. they would still be where they are today.
In 1983, Knight gave Davidson a diamond Swoosh ring and an envelope filled with Nike stock to express his gratitude
The problem with logos, or any creative project. Is you could work for 5 mins and just strike it lucky with something that works. Or you might be at it for days and come up with nothing great. Its a bit like writers block.
So a fixed fee would be logical for that then yeah. A logo costs €150 instead of charging time for scratching whatever
You keeping using examples of very successful companies who spend a fortune on graphic design, branding and their logos. Even to the point of designing their own font for the logo.
Your point seems to be logos are very important.
I think its unlikely an accounting and tax consultancy startup would spend ALL their money on a logo. or that its ALL their budget either. You obviously don't believe logos add any value. Fair enough.
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