RTE, as a public service broadcaster, also operates its own controls on ads for alcohol. RTE will not carry any ads for spirits on either of its two television stations or any of its radio stations. While alcohol can be advertised all day on RTE1 television, no alcohol ads are shown on RTE 2 until after 7.30pm. This reflects the primarily underage audience for the second station. In certain circumstances, RTE will make a decision not to show alcohol ads on RTE1, for example, if a children's film is being shown. However, the placement and timing of ads is frequently left to the discretion of the drinks companies themselves and this is where the role of self-regulation comes into play. Not all independent broadcasters have their own specific codes of practice, but they all abide by the ASAI's advertising standards.
Was the programme aimed at a young audience?
I'll keep an eye on it for now (in case they're watching). Anyway, the ads look generic enough (perhaps the same ads regardless of program). There were cereal ads earlier but now we've moved onto pizza (at 9.26am). The program still won't launch though..
Lo and behold, at 10.44 (and could be earlier as I haven't checked since) we are back with alcohol advertising. I think this it is highly inappropriate for our national broadcaster to be advertising like this.
Have you considered making a complaint to RTÉ about this? Or at least asking them to clarify their policy on alcohol advertising as it pertains to online content?I think this it is highly inappropriate for our national broadcaster to be advertising like this.
Have you considered making a complaint to RTÉ about this? Or at least asking them to clarify their policy on alcohol advertising as it pertains to online content?
I've sent in an email to RTE this morning...so will revert with any update..
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