RTE, as a public service broadcaster, also operates its own controls on ads for alcohol. RTE will not carry any ads for spirits on either of its two television stations or any of its radio stations. While alcohol can be advertised all day on RTE1 television, no alcohol ads are shown on RTE 2 until after 7.30pm. This reflects the primarily underage audience for the second station. In certain circumstances, RTE will make a decision not to show alcohol ads on RTE1, for example, if a children's film is being shown. However, the placement and timing of ads is frequently left to the discretion of the drinks companies themselves and this is where the role of self-regulation comes into play. Not all independent broadcasters have their own specific codes of practice, but they all abide by the ASAI's advertising standards.