MBNA is a large international banking group - and it is relatively easy for such a group to get a banking license under current legislation.
True competition will only happen if indigineous (Ryanair-style) companies can develop and enter the banking market. The Irish process of obtaining a banking license for such a company is such that it will never happen. The process does not allow for a single wealthy individual, or a small group of wealthy individuals to do so - and if you examine how successful competitive Irish companies have been developed, it is always by such an individual or small group. So sadly, we are doomed to continue with the present lot, or new foreign entrants who have all of the characteristics of the present lot.