Lodge a minimum of €3000 over 3 months
- many peoples salaries means that's easy
Make 9 payments a quarter using 365 Online or Phone
- pay utilities(ESB, Bord Gais, SKY/upc, mobile provider), credit card, etc. each month means that's not a significant obstacle.
No-one wants to pay for something when you're used to not paying but ..
- banking is a service and not many services are free, or stay free for long
- these free deals were a competitive response to Halifax and others
- the banks are broke (or haven't you heard ?)
All in all, it's not great news, but it's not the end of the world.