Another one here for Sony TVs
I've been using Sony TVs for 20 odd years now and am on my fourth one currently and probably in the next year or two my fifth
The first change was moving from SD to HD, the top of the range HD TV developed a fault after three years that Sony couldn't fix
So they replaced the TV free of charge with their, at the time, top of the range HD TV but that died 5 years later of heavy use
So in 2018 I made the move to 4K and have been very happy with the TV for viewing and gaming
but do realise that with my heavy use this will probably need replacing soon
The reason I choose Sony over the other brands is I'm very invested in the Sony eco system, my AV amp, speakers, DVD player and soon to be PS5 Pro are all Sony branded products that are well built, look good, seamlessly knit together with very little fine tuning and are usually very well priced
compared to the competition
Black Friday can be very good for getting a good price on an item your chasing but I've found over the last few years that it's not the be all and end all of sales and other sales during the year offer just as good discounts but you need to be doing your research to make sure your getting the best deal for your needs