I'm curious to know what people's definition of value is? I would have thought it's the perfect balance of price and quality. Personally, I wouldn't be seen dead in Aldi or Lidl...I've never set foot in either and I never will. I have been forced to eat products from both on occasion and have not enjoyed them and equally like many I've heard rumours and innuendo about their products. I'd like to stress that this is just my opinion (which I'm entitled to) There are two of us and we spend about €150 a week in Superquinn. There's no doubt Tesco is cheaper but we prefer the products in Superquinn (except for the Tesco Devonshire Style Fudge Yoghurts!)
When you say you wouldn't be seen dead in either it implies you're more worried about appearances than the quality of them? What about toilet paper and household cleaners, do you not have an interest in making a saving on them or must it be Superquinn?
I used to live in Germany and Lidl was a normal mainstream supermarket back then .. . .we must look like crazy people to the Germans with all this worrying over the quality and why it's cheaper etc. It's to do with Lidl's business model not the quality of the products.