Do these guys ever do any market research or talk to potential customers?
Do they not realise that having the most irritating advert in the world projects a very negative image of the company which ultimately translates into a drop in sales?
Do they not realise that having adverts which smack of desperation give the public the impression that this is a company on the rocks so it is too risky to order goods from them?
While the ads are terrible i must say that in the past i would not dream of asking for anything off the price. I feel harvey has now made it acceptable to haggle and today i was buying a kettle for 59.90 euro and when pleaded with my dire financial position i was given it for 50euro. So for that thanks to harvey!!
Ireland is their market research as far as I can remember, there intention was to see how they can break into the UK market. It seems they're big and brash enough to take this expensive option.Do these guys ever do any market research
The ads grate on me so much-I sometimes switch off the radio when I hear the ad starting.I've just had a client in and the subject of HN came up and she said that from the beginning the ads irritated her so much she would never go in there, purely for that reason. The present WOW ad has her almost at boiling point grating like fingernails on a blackboard. I guess the market researchers should ask more people before running these things.
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